Got Agave! – A Healthier, Sustainable Sweet Better Tomorrow

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The North American Agave Council (NAAC) proudly introduces the Got Agave! initiative—an ambitious campaign to champion the incredible benefits of agave across the food and beverage industry. From innovative manufacturers to mindful consumers, Got Agave! is a rallying call to embrace a sweetener and ingredient that is naturally derived, environmentally sustainable, and culturally significant. Whether you’re developing new product lines or making smarter choices at the grocery store, agave delivers what today’s market demands: better-for-you, better-for-the-planet solutions. 

Agave is more than just a sweetener. It’s a versatile, plant-based ingredient that aligns with growing trends in wellness, transparency, and sustainability. With its low glycemic index, organic compatibility, and clean-label appeal, agave is already being integrated into a wide range of products—from energy drinks and bars to sauces, baked goods, and beyond. The Got Agave! campaign showcases how leading food and beverage brands can differentiate themselves by delivering on consumer values with agave at the core. 

Through strategic partnerships, education, and outreach, NAAC’s Got Agave! initiative is creating a movement. We’re equipping manufacturers with resources, certifications, and sourcing support. We're engaging with retailers and foodservice providers to feature agave-forward products. And we’re reaching out to consumers with clear, empowering messaging about why agave matters—both nutritionally and ecologically. 

Join the Got Agave! campaign and help shape the future of food. Whether you’re innovating new products, stocking your shelves, or simply looking for better choices at the table, agave offers a sweet path forward. Let’s grow together—sustainably, deliciously, and authentically—with agave. 

Got Agave? Now’s the time to say yes.